Technology, Mind & Society

American Psychological Association
Role: lead designer

In 2019, the American Psychological Association relaunched their Technology, Mind & Society conference with a new brand and strategic direction.

The design lead directed the concept development and execution of the 2019 brand identity and its associated guidelines. Responsibilities included designing and producing print and digital advertising assets, developing the conference microsite, creating social media and email campaigns, and producing the event program along with all conference environmental graphics, including signage and staging.