Camouflage: Designed to Deceive

International Spy Museum
Role: creative director, lead designer
2025-Present

In March 2026, the International Spy Museum unveiled its special exhibition, Camouflage: Designed to Deceive. This immersive experience explores the extensive history of camouflage and the evolution of disguise and deception techniques.

As part of this museum-wide initiative, the Creative Director led the development of the overarching brand vision, creating the link between the new experience and the International Spy Museum brand, and established the creative foundation for all marketing campaigns, digital platforms, and promotional materials. The role also encompassed support for the design and production of exhibit visuals, as well as providing brand direction for external vendors and video production partners.